News and opinions spread with mind-blowing speed on the Internet, and that’s especially true since social media has grown by leaps and bounds. As a blogger, it’s important to have a social media presence, but you can’t go halfway and just promote posts on social media and assume everyone will have favorable opinions of them.
It’s also necessary to practice social media monitoring so you can not only be aware of what people think, but also realize when it’s time to step in and do some damage control. Luckily, it’s not as hard as you might think. Keep reading to learn some techniques to try.
Have a Goal, or at Least a Focus
Social media monitoring can take many forms, and your tactics will likely differ depending on what you’re trying to accomplish. Without having some sort of plan in mind, you could easily get absorbed into the all-too-common problem of caring too much about what others think, and being under the incorrect impression you can magically fix everything. Awareness is the first step to taking appropriate action.
Get the Proper Perspective before Jumping In
A negative comment about a post you’ve just written can be all that’s necessary to spur you into action and make you want to start writing a hurried response. Before you do that though, take time to read the full string of comments, and not just the ones you find offensive. You may in fact discover that what had initially ruffled your feathers was taken out of context, or said because the person who offered his or her feedback misunderstood your point of view.
It is important to smooth things over before they get out of control, but not by rushing into things before you truly understand what motivated the conversation and resulting opinions. When you do respond, make sure to be respectful, and don’t resort to harsh language.
Monitoring Should Be Part of Your Routine
There are now programs, such as one called sensible, that’ll deliver e-mail alerts whenever someone posts to your social media profile. These can be helpful, but you shouldn’t use them as excuses to not log onto your social media profiles every day and see what people are buzzing about. Doing that daily can give the scoop on how people are reacting, and maybe even provide ideas for topics to cover in future blog posts.
Social media monitoring doesn’t have to take more than a few minutes out of your day, but it can be extremely worthwhile in letting you know how followers are responding to what you post. Try the suggestions above to get started.